Social Media Officer
Company Name: Ignite Energy Access Nigeria Limited
Job Description:
The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand. The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.
RESPONSIBILITIES
- Engage with the public through social media and ensure visitor flow to websites.
- Analyze and Report on visitor data and devise new ways to market products.
- Develop a detailed calendar of campaigns, events, newsletter and social media campaigns to support online activities and sales drives.
- Develop and oversee social media strategies
- Work in partnership with social media influencers
- Respond to online customer inquiries regarding products and services
- Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc
- Measure and report on the success of every social media campaign
- Collaborate with Sales, Call Center and Product Development teams
EFFECTIVE CONTENT STRATEGY
- Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter
- Manage and oversee social media content
- Design and edit graphics and post videos, podcasts, and audio content to online sites
- Sales, leads, prospect, and revenue generation using online content
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Monitor SEO and user engagement and suggest content optimization
ONLINE MARKETING AND BRAND MANAGEMENT
- Participate in and utilise market research to capture industry trends, project pipeline, potential leads etc and apply intel to marketing strategies.
- Define clear online marketing plans for the roll out of new products.
- Track effectiveness of all plans by reporting on key results against pre-defined objectives (KPIs), as well as a cost-benefit analysis of net impact of activities
- Serve as brand custodian online, overseeing consistent adherence to Ignite’s brand equity, character and visual identity.
- Organise customer visits to ensure customer satisfaction, collate customer testimonials for online campaigns in-line with Ignite’s policy and ensure virtual marketing activities are always customer-centric and driven by their needs and wants.
- Manage all online customer touchpoints with Ignite brand including Increasing the number of sales visits to the website and conversion.
- Manage relationships with creative agencies and content creators.
WEBSITE MANAGEMENT
- Manage and maintain the organization’s website
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Continually work on the Search Engine Optimization of the website
- Responds to enquiries and attends to press releases
QUALIFICATIONS & EXPERIENCE
- Degree in Mass Communication, Digital Marketing or any related field
- Minimum 3- 5 years of relevant work experience, in challenging/startup environments.
SKILLS & ABILITIES
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
- Ability to notice patterns within statistics
- Strong attention to detail and a strong analytical mind
- Understanding of SEO and web traffic metrics
- Experience in audience and buyer persona research
- Good understanding of social media KPI
- Familiarity with web design, graphics, and video editing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation, and communication skills
- Good understanding of software packages and hardware SEO, SEM and SERP etc, are added advantages.
Application Deadline: 31/05/2025
Expected Start Date: 01/06/2025
Job Type: Full-time
Pay: ₦150,000.00 – ₦200,000.00 per month
Location: Lagos
Job Posted: 14th May 2025