Social Media Officer

Company Name: Ignite Energy Access Nigeria Limited

Job Description:

The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand. The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

RESPONSIBILITIES

  • Engage with the public through social media and ensure visitor flow to websites.
  • Analyze and Report on visitor data and devise new ways to market products.
  • Develop a detailed calendar of campaigns, events, newsletter and social media campaigns to support online activities and sales drives.
  • Develop and oversee social media strategies
  • Work in partnership with social media influencers
  • Respond to online customer inquiries regarding products and services
  • Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc
  • Measure and report on the success of every social media campaign
  • Collaborate with Sales, Call Center and Product Development teams

EFFECTIVE CONTENT STRATEGY

  • Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter
  • Manage and oversee social media content
  • Design and edit graphics and post videos, podcasts, and audio content to online sites
  • Sales, leads, prospect, and revenue generation using online content
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Monitor SEO and user engagement and suggest content optimization

ONLINE MARKETING AND BRAND MANAGEMENT

  • Participate in and utilise market research to capture industry trends, project pipeline, potential leads etc and apply intel to marketing strategies.
  • Define clear online marketing plans for the roll out of new products.
  • Track effectiveness of all plans by reporting on key results against pre-defined objectives (KPIs), as well as a cost-benefit analysis of net impact of activities
  • Serve as brand custodian online, overseeing consistent adherence to Ignite’s brand equity, character and visual identity.
  • Organise customer visits to ensure customer satisfaction, collate customer testimonials for online campaigns in-line with Ignite’s policy and ensure virtual marketing activities are always customer-centric and driven by their needs and wants.
  • Manage all online customer touchpoints with Ignite brand including Increasing the number of sales visits to the website and conversion.
  • Manage relationships with creative agencies and content creators.

WEBSITE MANAGEMENT

  • Manage and maintain the organization’s website
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
  • Continually work on the Search Engine Optimization of the website
  • Responds to enquiries and attends to press releases

QUALIFICATIONS & EXPERIENCE

  • Degree in Mass Communication, Digital Marketing or any related field
  • Minimum 3- 5 years of relevant work experience, in challenging/startup environments.

SKILLS & ABILITIES

  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
  • Ability to notice patterns within statistics
  • Strong attention to detail and a strong analytical mind
  • Understanding of SEO and web traffic metrics
  • Experience in audience and buyer persona research
  • Good understanding of social media KPI
  • Familiarity with web design, graphics, and video editing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation, and communication skills
  • Good understanding of software packages and hardware SEO, SEM and SERP etc, are added advantages.

Application Deadline: 31/05/2025
Expected Start Date: 01/06/2025

Job Type: Full-time

Pay: ₦150,000.00 – ₦200,000.00 per month

Location: Lagos

Job Posted: 14th May 2025

Job Category: Onsite
Job Type: Full Time
Job Location: Lagos

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