Social Media Marketing Specialist

Company Name: Showbiz Promotions

Job Description:

We are seeking a dynamic Social Media Management Specialist to take full ownership of our Twitter (X) and Facebook channels. This role involves daily content creation, community engagement, and strategic growth initiatives aimed at attracting and converting target clients. The ideal candidate is both creative and analytical, with a deep understanding of social media trends and audience engagement strategies.

Key Responsibilities

• Content Strategy & Creation: Develop and implement a content calendar aligned with our brand voice and marketing objectives. Create engaging posts, including text, images, and videos, tailored for Twitter (X) and Facebook. Cross-posting between platforms is also welcome.
• Community Engagement: Monitor and respond to comments, messages, and mentions promptly to foster a vibrant online community. Encourage user interaction and manage discussions to maintain a positive brand image.
• Audience Growth: Implement strategies to increase follower count and engagement rates. Utilize analytics to identify growth opportunities and adjust tactics accordingly.
• Performance Analysis: Track key performance indicators (KPIs) such as reach, engagement, and conversion rates. Prepare regular reports to assess the effectiveness of social media activities and inform future strategies.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our content remains relevant and effective.
• Collaboration: Work closely with the marketing and creative teams to ensure consistency in messaging and branding across all channels.

Qualifications

• Experience: Minimum of 2-3 years in social media management, preferably within the entertainment, media, or lifestyle sectors.
• Skills: Proficient in using social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Facebook Insights, Twitter Analytics), and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Communication: Excellent written and verbal communication skills in English; Polish language skills are advantageous.
• Creativity: Strong ability to create compelling and visually appealing content that resonates with target audiences.
• Analytical Thinking: Ability to interpret data to make informed decisions and optimize social media strategies.
• Adaptability: Comfortable working in a fast-paced environment and adjusting strategies in response to real-time feedback and changing trends.
• Trendy: The ideal candidate must demonstrate their methods of keeping up with entertainment industry trends.

Preferred Qualifications

• Experience with paid social media advertising campaigns
• Provable track record of social media account growth.
• Knowledge of ideal customer personas (ICPs) and creating content targeted to ICPs.
• Familiarity with influencer marketing and collaboration strategies.
• Understanding of SEO principles as they apply to social media content.

What We Offer

• Competitive Salary: Aligned with experience and industry standards. Yearly increases and bonuses are standard.
• Flexible Work Environment: Fully remote role. Work from anywhere on the planet.
• Professional Development: Opportunities for training and attending industry events.
• Creative Freedom: Encouragement to bring innovative ideas to the table and shape our social media presence.

Job Type: Full time

Location: Nigeria

Job Posted: 21st May 2025