Social & Digital Strategist

Company Name: Fortunara

Job Description:

We’re looking for a creative, analytical, and trend-savvy Social & Digital Strategist to lead our digital presence across platforms. You’ll be responsible for developing and executing strategies that grow brand awareness, engage our community, and drive measurable results. This role is both strategic and hands-on, ideal for someone who thrives in a fast-paced, collaborative environment

Role Description

This is a full-time on-site role located in Ikate Lekki for a Social & Digital Strategist at Fortunara Beauty. The role involves developing and implementing digital strategies, managing social media marketing campaigns, analyzing web analytics, overseeing projects, and executing digital marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive social and digital strategies aligned with Fortunara’s goals and values
• Own the content calendar across platforms (Instagram, TikTok, Pinterest, X, LinkedIn, etc.)
• Work closely with content creators, designers, and marketing to bring campaigns to life
• Monitor performance metrics, derive insights, and continuously optimize strategies
• Identify emerging trends and digital innovations to keep Fortunara ahead of the curve
• Manage paid social campaigns in collaboration with performance marketing
• Foster and grow community engagement across all digital touchpoints
• Coordinate influencer partnerships and collaborations aligned with brand values
• Conduct competitive research and report on industry best practices

Qualifications

• 2–4 years of experience in social media and digital strategy, preferably in fashion, lifestyle, wellness, or culture-driven brands
• Proven success in developing and executing social media campaigns with measurable impact
• Deep understanding of social media analytics and platform algorithms
• Strong storytelling and visual communication skills
• Proficient in tools such as Meta Business Suite, Google Analytics, etc.
• Creative thinker with strong project management and communication skills

Nice to Have

• Experience with influencer marketing or creator partnerships
• Paid media experience across Meta, TikTok, and Pinterest
• Familiarity with SEO, email marketing, and web content strategy

Starting Salary: N80,000

Job Type: Full time

Location: Lagos

Job Posted: 19th May 2025