Product Expansion Associate

Company Name: SupportPro [By SalesPlat]

Job Description:

The Product Growth Associate is responsible for driving sustainable growth for portfolio clients and products. This role involves coordinating and managing all aspects of the product life cycle, optimizing for product-market fit, and ensuring continuous growth through data-driven decision-making and innovative marketing strategies.

The ideal candidate has a deep understanding of growth hacking, product-led growth, and is passionate about helping startups achieve their full potential.

Responsibilities:

•  Growth Strategy & Execution:Work with cross-functional teams to validate and refine product features, user experience, and positioning based on customer feedback and data.
• Collaborate with internal teams, clients, and stakeholders to define and execute growth strategies that align with business goals.
• Identify and prioritize growth opportunities across the product lifecycle, from ideation and validation to scaling and optimization.
• Conduct market research and competitive analysis to inform product positioning and growth initiatives.
• Develop and implement data-driven customer acquisition strategies, including digital marketing, content marketing, SEO, and social media campaigns.
• Optimize customer acquisition channels and product user experience to enhance customer acquisition and retention rates.
• Oversee the scaling of successful products by identifying and leveraging key growth levers such as new market entry, partnerships, and distribution channels.
• Monitor and report product performance metrics and KPIs to identify areas for improvement and optimize product performance.
• Account Management:Provide excellent customer-focused business management activities for designated customers and products.

• Key Performance Indicators (KPIs):Client Satisfaction and Retention
• Revenue per Client/Member (RPC)
• Net Promoter Score (NPS)
• Product-Specific Metrics
• Competitive Advantage
  

Qualifications & Experience

• Education:Bachelor’s degree in a related field (or equivalent experience).
• Minimum of 4 years’ experience in relevant roles.
• Required Functional Skills:Strong understanding of growth techniques, digital marketing, and product analytics.
• Strong knowledge of user-centered design principles and best practices.
• Proven track record of driving product growth.
• Excellent written and verbal communication skills.
• Knowledge of SEO principles and experience with analytics tools.
• Basic understanding of HTML/CSS and web development frameworks.
• Creative thinking with a keen eye for aesthetics and attention to detail.
• Strong business analysis and research capabilities.
• Knowledge of relevant industries, regulatory requirements, and local markets.
• Strategic thinking and value-driven approach to problem-solving.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Required Behavioral Skills:Strong organizational skills.
• Adaptability to a fast-paced, ever-changing environment.
• Team-oriented with a collaborative approach to work.
• Resourcefulness and problem-solving mindset.
• Personable and engaging personality.

Job Type:  Hybrid, Full-time

Salary: From ₦300,000

Job Posted: 24th March 2025