HORECA Sales Supervisor

Company Name: Ascentech Services Ltd

Job Description:

Key Responsibilities:

• Sales & Customer Management
• Assist the HORECA Regional Manager in meeting sales targets within the HORECA sector.
• Cultivate and sustain strong relationships with both existing and prospective customers, including hotels, restaurants, cafés, and catering companies.
• Conduct regular site visits to key accounts, manage stock levels, address customer concerns, and introduce new product offerings.
• Negotiate and close sales with customers in collaboration with the HORECA Manager.
• Market & Competitor Analysis
• Gather intelligence on market trends, competitor pricing, and customer preferences.
• Identify new business opportunities and communicate insights to the HORECA Manager.
• Provide feedback on customer needs and emerging industry trends to assist in product development and marketing strategies.
• Sales Team Supervision & Development
• Lead and mentor a team of sales representatives focused on the HORECA sector.
• Monitor team performance to ensure sales objectives and KPIs are achieved.
• Provide on-the-job coaching and training to enhance the performance and skills of the sales team.
• Reporting & Performance Monitoring
• Track and report daily, weekly, and monthly sales performance to the HORECA Manager.
• Monitor stock levels and collaborate with the supply chain team to ensure product availability.
• Brand Visibility & Promotion
• Ensure optimal product visibility and placement at key HORECA outlets.
• Assist with the execution of marketing campaigns, including product sampling, promotional events, and brand activations.
• Operational Coordination
• Contribute to the planning and execution of sales strategies for various HORECA accounts.
• Work closely with logistics and supply chain teams to ensure timely product deliveries.

Key Requirements

Education & Experience

• A Bachelor’s degree or diploma in Business, Sales, Marketing, or a related field.
• 3-5 years of experience in FMCG sales, preferably within the HORECA sector.
• Previous experience supervising a sales team is advantageous.

Skills & Competencies

• Strong leadership abilities and team management skills.
• Exceptional negotiation and relationship-building capabilities.
• Adept at analyzing market trends and competitor activity.
• Excellent communication, problem-solving, and interpersonal skills.
• Proficient in Microsoft Office (Excel, Word, PowerPoint) and CRM software.

Pay: ₦200,000.00 – ₦250,000.00 per month

Experience:

• HORECA Sales: 3 years (Required)

Job Type: Full-time

Job Posted: 24th March 2025