Growth Marketing Specialist

Company Name: Yangaplug

Job Description:

1. Customer Acquisition

• Design and execute multi-channel campaigns (Google Ads, Meta, TikTok, SEO, referrals, partnerships).
• Identify high-performing channels and scale them.

2. Retention & Lifecycle Marketing

• Develop retention strategies using email, SMS, in-app messaging, and push notifications.
• Work with product teams to improve user engagement and reduce churn.

3. Data Analysis & Experimentation

• Set growth KPIs (e.g., CAC, LTV, conversion rate, activation rate).
• Run A/B tests across landing pages, ads, and user journeys.
• Use tools like Google Analytics, Mixpanel, Amplitude, or Looker.

4. Funnel Optimization

• Analyze user behavior across acquisition, activation, retention, referral, and revenue (AARRR framework).
• Identify and fix bottlenecks in the funnel.

5. Creative Strategy

• Collaborate with designers and copywriters to craft high-converting ad creatives and landing pages.
• Text messaging and content formats tailored to user personas.

6. Collaboration

• Work closely with product, engineering, design, and sales to align growth initiatives.
• Interface with paid media teams, agencies, or freelancers.

Job Type: Contract
Contract length: 1 month

Pay: ₦100,000.00 – ₦150,000.00 per month

Location: Lagos

Job Posted: 2nd June 2025