Digital Marketing Specialist

Company Name: Housing TV Africa

Job Description:

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic team at Housing TV Africa. The ideal candidate will possess expertise in live streaming, podcasting, graphic design, and social media advertising. You will play a pivotal role in enhancing our online presence, engaging our audience, and driving growth through innovative digital marketing initiatives.

Key Responsibilities:

• Live Streaming: Plan, execute, and manage engaging live streaming events that showcase our programming, connect with viewers, and promote our brand.
• Podcast Production: Develop, record, and edit compelling podcast content that resonates with our audience and highlights industry insights.
• Graphic Design: Create visually appealing graphics for social media, promotional materials, and our website, ensuring brand consistency across all platforms.
• Social Media Advertising: Design and implement effective social media advertising campaigns to increase our reach and engagement across various platforms.
• Performance Analysis: Monitor and analyze the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.
• Collaboration: Work closely with the content and production teams to align marketing efforts with our overall strategic goals.
• Trend Monitoring: Stay updated on the latest trends and best practices in digital marketing, live streaming, and social media to ensure innovative and effective strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, particularly in live streaming, podcasting, and graphic design.
• Strong proficiency in graphic design software (e.g., Adobe Creative Suite, Canva).
• Familiarity with social media platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Creative mindset with a passion for digital marketing and the housing industry.
• Ability to work independently and collaboratively in a fast-paced environment.

What We Offer:

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and career growth.
• A dynamic and supportive work environment focused on innovation and creativity.
• The chance to make a meaningful impact in the housing sector across Africa.

Job Type: Full time

Job Posted: 7th April 2025