DIGITAL MARKETING SPECIALIST

Company Name: Konga Online Nigeria Ltd

Job Description:

Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

KEY DUTIES

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with external vendors, clients etc to amplify ongoing campaigns

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

· Daily reporting of website metrics to ensure continued growth

KNOWLEDGE/EXPERIENCE /SKILLS

· 2 – 3 years’ experience in digital marketing

· Leadership skills with the ability to set and prioritize goals

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

· Experience with A/B and multivariate experiments

· Knowledge of SEO, SEM

· Consumer and product growth strategy

· ROI Analysis, Web Analytics and Reporting

· Copywriting

QUALIFICATIONS

BSc/MSc in Marketing or a related field

Job Type: Full-time

Pay: ₦300,000.00 – ₦400,000.00 per month

Job Posted: 2nd April 2025