Digital Marketing and Social Media Executive

Company Name: Magical Fantasia

Job Description:

Key Responsibilities

Website Management

• Regularly update and maintain website content, product listings, and visuals.
• Coordinate with developers for technical updates or issue resolution.
• Ensure the website is mobile-responsive and user-friendly across all devices.

Social Media Management

• Create, schedule, and publish engaging content across platforms (Facebook, Instagram, Twitter/X, LinkedIn, etc.).
• Respond to comments, messages, and reviews promptly.
• Develop monthly content calendars and execute platform-specific strategies.

Email Marketing

• Plan and manage email campaigns, newsletters, and promotional emails via tools like Mailchimp or Klaviyo.
• Monitor open/click-through rates and optimize for better performance.

Text (SMS) Marketing

• Design and send targeted SMS campaigns to promote offers and product launches.
• Segment contact lists for personalized messaging and improved engagement.

Digital Advertising

• Plan, run, and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
• Perform A/B testing, adjust targeting, and monitor ad performance.
• Provide regular ad performance reports with actionable insights.

Content Creation & Design

• Design marketing assets such as flyers, social media graphics, and brochures using tools like Canva or Adobe Creative Suite.
• Collaborate with the internal team to ensure all content aligns with brand messaging.

Analytics & Reporting

• Track performance using Google Analytics, Facebook Insights, and ad dashboards.
• Generate monthly reports with insights and recommendations for improvements.

Brand Consistency

• Uphold consistent brand identity, tone, and messaging across all digital platforms.
• Ensure visual and written content adheres to brand guidelines.

Requirements
2+ years (Preferred) experience in digital marketing, preferably in a product-based or food-related business.

Proficiency with Google Ads, Facebook Business Suite, Google Analytics, and social media scheduling tools.

Experience with email and SMS platforms , wordpress preferred

Strong writing, design, and communication skills.

Comfortable working independently, meeting deadlines, and managing multiple tasks remotely.

Application Question(s):

• Will you be able to work remotely and have access to infrastructure like internet connection and electricity to fulfill remote responsibility

Job Type: Full-time, New grad remote

Pay: ₦120,000.00 – ₦240,000.00 per month

Location:Lagos

Job Posted: 29th May 2025