Digital Marketer

Company Name: CareerBu

Job Description:

As a Digital Marketer, you’re here to blend storytelling with performance. You’ll experiment, optimize, and scale what works. You won’t just be on the team, you’ll be a driver of growth.

Who are we searching for?

• You’re a digital native who understands marketing beyond metrics
• You’re a self-starter who loves both storytelling and split-testing
• You’re performance-driven, your success lives in leads and conversions
• You’re curious, collaborative, and constantly iterating for better results
• You’re comfortable managing multiple platforms, tools, and campaign assets

Your responsibilities…

• Lead Generation & Funnel Execution
• You will develop and run digital lead generation funnels across platforms (Instagram, Twitter, LinkedIn, Google, etc.)
• You will craft landing pages, lead magnets, and call-to-actions that convert

Content Marketing & Campaigns

• You will create high-performing content campaigns using carousels, short-form videos, reels, graphics, and blogs
• You will support product and campaign launches with engaging, conversion-focused content

SEO, Paid Media & Web Optimization

• You will manage paid campaigns across Google, Meta, and other ad platforms to drive traffic and leads
• You will optimize web content and campaigns for both SEO and user experience

Analytics, Reporting & Optimization

• You will monitor campaign performance daily using metrics like CPL, CPA, engagement, and conversion
• You will test, tweak, and refine campaigns based on real-time data insights

Email Marketing

• You will create and grow automated email flows (welcome series, campaigns, newsletters) to nurture leads and retain interest

Collaboration & Alignment

• You will work closely with design, sales, and strategy teams to ensure every message hits the right note with the right audience
• You will translate buyer psychology into messages that drive action

To be considered, you should have

• 2 years of experience in digital marketing or performance marketing
• Experience building and executing lead generation funnels
• Strong understanding of SEO, email marketing, and paid ads
• Content creation skills, both strategy and execution
• A data-informed mindset with familiarity using analytics tools

Challenges you may face in this role…

• Juggling high-volume execution with high-quality performance
• Balancing creativity with strict performance targets
• Keeping pace with evolving platforms, trends, and algorithms
• Bridging alignment across teams with different goals (sales, design, growth)

The goodies…

• Performance bonuses for successful revenue-driving campaigns
• High-impact role with creative freedom and data-driven accountability
• Growth-focused environment where your experiments are encouraged

Job Type: Full-time

Pay: ₦150,000.00 per month

Location: Lagos

Job Posted: 10th June 2025