Content Creator & Influencer Marketer

Company Name: Interconnected Loop

Job Description:

You’ll be responsible for planning and executing both organic content and influencer campaigns that boost brand awareness, engagement, and sales. Your work will directly impact our top‑line growth by partnering with relevant creators and crafting scroll‑stopping social media posts.

Key Responsibilities & KPIs

• Influencer Marketing (30 collaborations/month)
• Identify and vet 30+ macro & micro influencers each month via Google and social media searches.
• Send personalized collaboration pitches and conduct follow‑ups until partnerships are secured.
• Manage the influencer pipeline, tracking deliverables and reporting on ROI.
• Content Creation (20 posts/month)
• Research competitors, analyze top-performing content, and use AI tools to craft 20 high‑impact social posts.
• Shoot, edit, and publish a mix of video (Short‑form & Long‑form), photo, and graphic content with strong CTAs.
• Analyze performance metrics (reach, engagement, CTR, conversions) and optimize accordingly.
• Daily Execution & Reporting
• Join morning huddles (10 am, Mon–Fri): share your numbers, wins, and blockers.
• Submit end‑of‑day reports, update the influencer CRM pipeline, and ensure follow‑up tasks are created.

Required Competencies

• Content Creation & Storytelling: Expertise in shooting/editing video, strong copywriting for captions/hooks, and platform‑specific know‑how (TikTok, Reels, Shorts).
• Brand & Audience Alignment: Ability to embody our brand voice and tap into audience emotions and pain points.
• Influencer Strategy: Skilled at identifying, negotiating with, and managing influencer partnerships from outreach through reporting.
• Analytics‑Driven: Proficient in tracking performance metrics and running A/B tests to optimize content and campaign ROI.
• Project & Time Management: Highly organized, comfortable juggling multiple calendars, tools, and deadlines.
• Collaboration & Communication: Strong interpersonal skills to work cross‑functionally and nurture creator relationships.
• Trend Awareness: Culturally fluent in memes and viral formats, with a willingness to experiment boldly.

Position Details & Compensation

• Hours: 8+ hours/day, Mon–Fri. Weekend work as needed to meet KPIs.
• Availability: Must be reachable via WhatsApp between 8 am–6 pm daily.
• Remote: Work from anywhere with reliable internet.
• Time Off: Flexible—request in advance.
• Salary: ₦100,000 per month.

Pay: ₦100,000.00 per month

Application Question(s):

Job Type: Full-time

Location: Lagos

Job Posted: 23rd April 2025