Bakery Marketer

Job description:
The Bakery Marketer is responsible for promoting and driving sales for a bakery, building relationships with customers, and increasing brand visibility.
This role involves developing and implementing marketing strategies, managing social media presence, conducting customer outreach, and coordinating promotional events.
The ideal candidate is highly motivated, creative, and knowledgeable about the local market, with a passion for baking and customer engagement.
Key Responsibilities
Market Research and Strategy:
Conduct market research to understand customer preferences, competition, and current trends.
Develop effective marketing strategies tailored to the Lagos market.
Identify target audiences and analyze their buying behavior to guide campaigns.
Brand Promotion and Awareness:
Increase brand visibility through digital and traditional marketing methods.
Collaborate with graphic designers to create appealing promotional materials.
Develop content for social media, including product photos, customer testimonials, and engaging posts.
Manage the bakery’s social media accounts (e.g., Instagram, Facebook, Twitter) to grow followers and customer engagement.
Sales and Customer Engagement:
Actively promote bakery products through direct and digital sales channels.
Build and maintain relationships with new and existing customers.
Collaborate with local stores, restaurants, and cafes to promote bakery products.
Handle customer inquiries, feedback, and complaints professionally to enhance customer satisfaction and retention.
Event Planning and Execution:
Organize and participate in promotional events, fairs, and local markets to showcase products.
Coordinate product samplings, tastings, and demonstrations to attract new customers.
Build partnerships with local event organizers and vendors to promote the brand.
Performance Tracking and Reporting:
Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
Prepare regular reports on sales performance, customer engagement, and marketing impact.
Set and monitor sales targets and develop strategies to meet or exceed them.
Inventory and Product Management:
Coordinate with the bakery team to ensure product availability and quality for promotional activities.
Work with the production team to align promotional campaigns with production schedules.
Qualifications
Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
Proven experience in marketing or sales, preferably in the food and beverage industry.
Familiarity with the Lagos market and customer base is highly desirable.
Proficiency in social media marketing and digital advertising.
Strong communication, interpersonal, and negotiation skills.
Creative, organized, and detail-oriented, with the ability to work independently.
Key Skills:
Digital marketing and social media management.
Sales and customer relationship management.
Event planning and coordination.
Basic graphic design skills (preferred).
Strong analytical skills for campaign tracking and improvement.
Salary
N60,000 monthly.

Note: You must reside close to owode onirin.
Job Type: Full time