Bakery Marketer

Job description:

• The Bakery Marketer is responsible for promoting and driving sales for a bakery, building relationships with customers, and increasing brand visibility.
• This role involves developing and implementing marketing strategies, managing social media presence, conducting customer outreach, and coordinating promotional events.
• The ideal candidate is highly motivated, creative, and knowledgeable about the local market, with a passion for baking and customer engagement.

Key Responsibilities
Market Research and Strategy:

• Conduct market research to understand customer preferences, competition, and current trends.
• Develop effective marketing strategies tailored to the Lagos market.
• Identify target audiences and analyze their buying behavior to guide campaigns.

Brand Promotion and Awareness:

• Increase brand visibility through digital and traditional marketing methods.
• Collaborate with graphic designers to create appealing promotional materials.
• Develop content for social media, including product photos, customer testimonials, and engaging posts.
• Manage the bakery’s social media accounts (e.g., Instagram, Facebook, Twitter) to grow followers and customer engagement.

Sales and Customer Engagement:

• Actively promote bakery products through direct and digital sales channels.
• Build and maintain relationships with new and existing customers.
• Collaborate with local stores, restaurants, and cafes to promote bakery products.
• Handle customer inquiries, feedback, and complaints professionally to enhance customer satisfaction and retention.

Event Planning and Execution:

• Organize and participate in promotional events, fairs, and local markets to showcase products.
• Coordinate product samplings, tastings, and demonstrations to attract new customers.
• Build partnerships with local event organizers and vendors to promote the brand.

Performance Tracking and Reporting:

• Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
• Prepare regular reports on sales performance, customer engagement, and marketing impact.
• Set and monitor sales targets and develop strategies to meet or exceed them.

Inventory and Product Management:

• Coordinate with the bakery team to ensure product availability and quality for promotional activities.
• Work with the production team to align promotional campaigns with production schedules.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience in marketing or sales, preferably in the food and beverage industry.
• Familiarity with the Lagos market and customer base is highly desirable.
• Proficiency in social media marketing and digital advertising.
• Strong communication, interpersonal, and negotiation skills.
• Creative, organized, and detail-oriented, with the ability to work independently.

Key Skills:

• Digital marketing and social media management.
• Sales and customer relationship management.
• Event planning and coordination.
• Basic graphic design skills (preferred).
• Strong analytical skills for campaign tracking and improvement.

Salary
N60,000 monthly.

Note: You must reside close to owode onirin.

Job Type: Full time